GROUP STRATEGY

Nedbank Group’s vision of building Africa’s most admired bank by staff, clients, shareholders, regulators and communities continues to be supported by its long-term objectives, which are referred to internally as Deep Green aspirations.

The Nedbank Group strategy for 2012 to 2014 will see it continue to focus on the following objectives:

Building enduring primary-banking relationships with more retail and wholesale clients.
Growing NIR.
Growing EP through portfolio tilt.
Repositioning Nedbank Retail.
Becoming the leader in business banking for SA.
Becoming the public sector bank of choice.
Continuing as one of the top two wholesale banks in SA.
Ramping up the wealth and asset management and insurance businesses.
Expanding into Africa.
Listening to, understanding and delivering for its clients.
Building on the group’s position as a leader in, and influencer of, integrated sustainability.

The strategic focus areas through which the group aims to achieve these objectives are outlined in the diagram below. The focus areas of client-centred approach and evolving the group’s plans for expansion in Africa and embedding sustainability as a strategic driver have
been afforded increased priority in the current strategic planning cycle.

CLIENT FOCUS

During strategy sessions in 2011 the Group Executive Committee and Board agreed that being client-centred required an additional and defining shift in its strategy. Nedbank Group is to deliver and be seen to be making things happen in a client-centred way that differentiates it from an increasingly competitive banking environment, while not losing sight of its strong risk management principles. With client focus at the centre of its strategic framework since 2004 – ‘listening, understanding and delivering’ – the group will additionally focus on:

innovative offerings leveraging the deeper understanding of its clients; and
driving conscious changes that make it easier for clients to do business with the group and seamlessly integrate the group into their lifestyles

EXPANSION INTO AFRICA

Although overall returns in many parts of Africa are still relatively unattractive from an EP perspective, the rest of the continent provides attractive economic growth potential in the medium to long term. Against this backdrop, the group will continue to evolve its strategy
of building Africa’s most admired bank by:

implementing its strategy to grow its physical network in the Southern African Development Community;
leveraging boutique investment banking opportunities across Africa;
deepening the Ecobank–Nedbank Alliance to provide clients with access to a Pan-African banking network; and
evaluating selective investment opportunities in sub-Saharan Africa.

Nedbank Group’s current strong capital position, combined with these strategic thrusts, positions it well for sustainable growth into Africa.

EMBEDDING SUSTAINABILITY AS A STRATEGIC SUCCESS DRIVER

During 2011 Nedbank Group undertook a detailed strategic review of its approach to sustainability. In partnership with the University of Cambridge Programme for Sustainability Leadership the group continues to develop and enhance its practical strategic framework that integrates its economic, environmental, social and cultural sustainability programmes. In the process the group aims to leverage its platform as
SA’s ‘green and caring’ bank by understanding how it – through its core business activities – can contribute most authentically and effectively to address SA’s most material sustainability challenges, thereby sustaining the group’s profitability while creating a flourishing society and vibrant economy that respects environmental limits.



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